Field Intelligence for Agronomic Sales
IronFurrow helps agronomic sales teams manage acreage, opportunities, and field activity in one structured platform.
The Problem
Ag Sales Runs on Acreage. Your CRM Doesn't.
Generic CRMs weren't built for acre-based selling. They miss the data model that agronomic sales teams actually need.
Spreadsheet Chaos
Acreage, pricing, and account data scattered across dozens of spreadsheets with no single source of truth.
Disconnected Field Notes
Visit notes live in notebooks, texts, and email threads. Nothing is structured or searchable.
No Forecasting Visibility
Pipeline revenue tied to acreage and application rates is impossible to model in a generic CRM.
Trial Data Scattered
Product trial results and side-by-side comparisons are trapped in photos and memory.
Dealer Blind Spots
Manufacturers can't see what's happening in the field until it's too late in the season.
Platform
Built for How Ag Sales Actually Works
Four core pillars purpose-built for agronomic teams. No workarounds. No generic fields.
Acre-Based Forecasting
Rate per acre, gallons needed, cost per gallon — automatically projected into revenue. No more spreadsheet math.
Field Visit Logging
Log visits from the field with photos, GPS coordinates, and structured notes. Mobile-first, designed for speed.
Trial & Performance Tracking
Track product trials with side-by-side comparisons. Document results, photos, and recommendations in one place.
Multi-Tenant Territory Management
Structured territory hierarchies with role-based access. Each rep sees their accounts. Managers see everything.
How It Works
Three Steps. Full Visibility.
Add Accounts & Acreage
Import or create farm accounts with acreage, crop types, and territory assignments. Structured from day one.
Track Field Activity
Log visits, capture photos, record trial data, and update opportunity stages — all from your phone.
Forecast & Close
Watch acreage convert to gallons, gallons to revenue, and pipeline to closed deals. Clear visibility, every step.
Designed for the Field
Your Office Is a Pickup Truck. We Built for That.
IronFurrow is built mobile-first because that's where the work happens. Fast, clean, and designed for real field conditions.
Foundation
Enterprise-Ready from Day One
IronFurrow is built on a serious foundation. Not a prototype pretending to be a platform.
Multi-Tenant Architecture
Isolated tenant data with shared infrastructure. Scale from one territory to an entire organization.
Role-Based Access Control
Reps, managers, and admins each see exactly what they need. Configurable permission boundaries.
Structured Data Model
Purpose-built schema for agronomic data — accounts, acreage, products, visits, trials, and pipeline stages.
Secure by Design
Encrypted at rest and in transit. SOC 2 aligned practices. Enterprise-grade security from the foundation.
Scalable SaaS Platform
Cloud-native infrastructure designed to grow. From pilot to full deployment without re-architecture.
API-First Design
RESTful APIs for integration with existing ERP, dealer management, and supply chain systems.
Bring Structure to the Field.
Join the agronomic sales teams building their pipeline on IronFurrow. Request early access or book a demo to see it in action.